It's not everyday that an idea falls on your desk, literally. However, that's exactly what happened with WHOOSH!.
We originally launched in 2011 as a car-cleaning product; however that all changed when our CEO Jason Greenspan accidentally spilt it onto his iPad. When he wiped it off, the screen looked brand new! That's when we realized the endless possibilities. So, in 2013 we pivoted our focus on creating the Tech Hygiene category!
Now, you're probably wondering what the hell Tech Hygiene is. Well, when we learned that our phones are 10X dirtier than a public toilet seat, we knew we had to innovate the concept of clean.
Tech Hygiene is about a clean new habit: you brush your teeth; you wash your hands; you should WHOOSH! your screens. 'Cuz let's be honest, dirty screens are gross.
Since 2013 we've been helping newbie Tech Hygieners make clean screens part of their routine, whether by having WHOOSH! Screen Shine in their pockets/purses, in the bathroom or at their desks. With their help we've already cleaned over 1,000,000 screens and counting!